Your first step is to reach out to your local shops and let them know that your dealership is now selling parts online. You can do this many different (and effective) ways, such as via phone, letter, or distributing a flyer. Your online parts solution should provide you with the most effective way to reach your customers. If you use CollisionLink, you will be provided with marketing tools, along with stickers to add to your mailings. If you have your customers’ email addresses, why not send them an email?
5 Tips for How You Can Promote Your Shop Business
There’s an endless list of tips and tools you can use to maximize customer awareness & grow your business.