Learning Hub

The Mechanical Industry

How to Compete Against the Aftermarket

Think it’s impossible to compete with the aftermarket? Think again.

Dealers have competitively priced their parts to compete with the aftermarket on a wide array of inventory. Unfortunately, shops still assume the dealer is more expensive and go directly to the aftermarket when they need to source parts. This is exactly what the aftermarket has trained them to think!

Let's level set about OEM vs. Aftermarket:


Cars are becoming incredibly complicated – and the reliability of aftermarket parts will continue to be questioned. Dealers on RepairLink understand this and have happily done business with shops that are not willing to risk it when it comes to quality. Once these shops start looking for parts on RepairLink, they notice that dealers also have competitive pricing – and not only for the parts they were looking for, but on additional parts they use all the time.

Get more eyes on your parts through the online OEM marketplace.
  • It’s a common misconception that you can’t compete against the aftermarket, but there’s not a lot of truth to that notion.
  • The key? Work smarter, not harder.