Keep up with what happening in the industry.
There are many things to consider when selling collision parts online
Your goal should be to connect with your customers and ensure that you are top of mind when it comes to submitting estimates
Your data can tell a powerful story; BI pulls that data together to provide accurate insight and replace guesstimates.
Inventory management solutions connect dealers to each other to allow for sourcing of parts rather than waiting.
With a good system you can manage all the moving pieces in a parts department and help your team be more efficient.
Online solutions, like OEC D2DLink, help dealerships like yours locate parts from other dealerships with a few clicks.
Are your shops ordering every part from you? If not, there’s your answer.
Retail ecommerce is a newer area for dealers and, as we all know, change can be hard.
The answer is that it depends. You’ll have to decide on your marketing investment.
Customers need to be able to find your site, and without SEM and SEO they won’t know your site exists.