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The Mechanical Industry

How to Save Time and Money Selling Parts

Work smarter, not harder.

1. Invest in technology.

It's time to get with the times. Customers are looking online to find solutions to their problems and to shop. Parts ordering is not the exception.

Technology helps streamline your parts ordering process and gives shops what they want, when they want it. It also helps shops identify exactly what they want -- and what they didn't know they needed.

2. Reduce back-and-forth calls.

We know you like getting calls from your shops -- we aren't trying to cut the cord here. Selling online is not meant to replace the telephone but rather help dealers and shops communicate easier and faster without errors.

Instead of calling a dealership to provide part number details, faxing technical illustrations back and forth, and answering part price and availability, online streamlines the ordering process, helps shops help themselves, and most importantly, helps you, the dealer, become more efficient. Phone calls can then be minimized and your lines can stay open for calls that you really need to take.

3. Stop using fax machines!

Push shops to buy online, not via fax. Shops should be able to find their parts on their own. With RepairLink, shops can view has best-in-class illustrations and technical diagrams available online 24/7, which means shop can find the part they need without asking you. After they find the part they need, they can then submit the online order directly to dealers.

4. Take advantage of OEM programs

OEMs understand how important price is to a shop (and their customers). They know they have to price their parts competitively so shops choose OE parts over aftermarket parts. That's why OEMs have developed promotional programs that often match or beat aftermarket pricing.

RepairLink has eight OEM promotional part programs that provide shops discounts and dealers with back-end reimbursements similar to CollisionLink. Ford, GM, Volkswagen, Nissan, INFINITI, Mercedes-Benz, Toyota, and FCA all have promotional programs that provide independent repair shops with competitive pricing on thousands of popular parts.

Continue reading: How much does it cost to sell online?

Make sure you have an outlined plan on sales goals, and how to reach those goals.
It's a common misconception that you can't compete against the aftermarket, but it doesn’t hold a lot of truth.
It's a common misconception that you can't compete against the aftermarket. Does it hold a lot of truth? Nope.