Trade Marketing & Creative

Bring automotive brands to life through creative solutions that are both effective and innovative, setting high standards that drive the entire experience

Creative & Design

From brand creation to interactive mobile platforms, OEC Creative excel at designing the right concept for your business.

Strategy & Management

We carefully construct a strategic plan in order for your marketing campaign to develop successfully and efficiently.

Print Solutions

OEC Marketing and Creative handle the print quality and distribution making the whole production process seamless.

Digital Solutions

Adopting a future-proof approach to digital design, OEC Creative will provide a solution for any device.

Club Ricambi

Background:

Club Ricambi is the official trade programme for the MOPAR brands (Alfa Romeo, Chrysler, Fiat, Fiat Professional, Jeep and Abarth). The programme had become dated in its methods and design. Our proposal was intended to be simple and easy to understand. The activities we recommended were built on what their largest competitors in the aftermarket were doing to good effect and we saw no reason why we couldn't bring some of those practices in to the MOPAR market space.

Outcome:

From a branding perspective, we had two goals; modernise the brand and bring it into line with other recognisable MOPAR programmes.

When it came to the website it could have been easy to get ahead of ourselves and believe the purpose of a trade programme website is to sell parts. If you run an e-commerce store, that’s true. But if like Club Ricambi, you sell products or services to other businesses, the purpose of your website is to generate leads.

PartsPlus

Background:

Ford UK were faced with a challenge in 2017: how to increase their share of the available Ford and all makes parts market. To do this they would require changing their parts sales operation strategy by taking the brave step of totally re-engineering their wholesale parts business. Using a genuine agency model, PartsPlus would be able to provide a consistent national wholesale service throughout all Centres’ in the UK.

To achieve this goal, Ford UK would require the support of a Trade Programme.

Outcome:

In 2018, Ford UK awarded OEC with the responsibility of leading and delivering the Trade Programme to support the launch of PartsPlus.

Having inherited little more than a programme logo, OEC Creative set about establishing the full brand look and feel with our initial campaign being the launch of its 60 centres nationwide. Since its launch, we have been instrumental in the delivery of the PartsPlus marketing strategy, along with the development of both customer and colleague portals, sales mobile app and numerous customer touchpoints from direct print communications to extensive email marketing activity.