
How can I sell parts when the aftermarket is always cheaper?
It’s easy to say the aftermarket is cheaper since — let’s face it — they have been historically. But not so much anymore.
It’s easy to say the aftermarket is cheaper since — let’s face it — they have been historically. But not so much anymore.
Keep up with what happening in the industry.
Your data can tell a powerful story; BI pulls that data together to provide accurate insight and replace guesstimates.
Inventory management solutions connect dealers to each other to allow for sourcing of parts rather than waiting.
With a good system you can manage all the moving pieces in a parts department and help your team be more efficient.
Online solutions, like OEC D2DLink, help dealerships like yours locate parts from other dealerships with a few clicks.
Are your shops ordering every part from you? If not, there’s your answer.
Retail ecommerce is a newer area for dealers and, as we all know, change can be hard.
The answer is that it depends. You’ll have to decide on your marketing investment.
Customers need to be able to find your site, and without SEM and SEO they won’t know your site exists.
The key? Work smarter, not harder.
It’s a common misconception that you can’t compete against the aftermarket, but there’s not a lot of truth to that notion.