The obvious reason: increase your profits and sell more parts. The easiest way to do this is to sell more parts to the shops you are already working with, while gaining new customers along the way.
So how do you increase your profits? When a shop puts an estimate together, they are reviewing the cost of all types of parts (Manufacturer, aftermarket, recycled, etc.) and make purchase decisions based on this. With CollisionLink, shops submit the estimate to dealers, so dealers can see the entire request, offering the most opportunities to identify additional parts sales.