Here’s the reality: More than 85% of consumers start with online searches. Shopping often starts online and, much of the time ends online when the sale is complete. This is also true for car repair shops – despite dealer assumptions to the contrary. In fact, even small, local repair shops are ordering parts online, from dealers.
If you’re looking to sell Manufacturer parts online that’s good news, right? The downside is that these shops are already ordering aftermarket parts online quickly and easily.
But there’s an opportunity. Take RepairLink for example. RepairLink provides the same workflow consumers count on when purchasing aftermarket parts online, but for higher quality Manufacturer parts. The ones you’re looking to sell. In fact, RepairLink is the only Manufacturer-exclusive online parts marketplace. This means shops don’t have to think twice or have quality questions when ordering parts from you – the dealer – online.